Campus radio: a credible route to develop an emerging project
Editorial approach and local roots. This guide helps you prepare a radio campaign that programmers can use and that the team can measure.
Organising a single’s first radio play before its release
Exclusivity, schedule and coordination with the press. This guide helps you prepare a radio campaign that programmers can use and that the team can measure.
Radio rotation: understanding categories and play frequency
Difference between testing, discovery and regular rotation. This guide helps you prepare a radio campaign that programmers can use and that the team can measure.
Tracking radio airplay: methods, tools and limitations
Monitoring, reporting and interpreting spins. This guide helps you prepare a radio campaign that can be used by programmers and measured by the team.
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