Send your music to the media.
This guide explains how send your music to the media with a professional method: targeting, press kit, email, timing, follow-up and tracking coverage.
Practical guide for artists independent artists, labels and managers · France & international
Why sending your music to the media doesn’t work (often)
Most artists who send their music to the media don’t get any response. It’s not because their music is bad — it’s because they make the same mistakes systematically.
Poor targeting
Send your music to the media not targeting by musical genre is the first mistake. A specialist journalist rap will never cover a artist folk artist — even with excellent music.
Generic email
An identical email sent to 100 journalists is recognised as spam. To be send your music to the media effective, each message must be personalised to match the outlet’s editorial line.
Sending too late
Journalists plan their coverage in advance. Send your music to the media after the official release is almost useless — you need to anticipate by at least 2 to 4 weeks.
Incomplete press kit
Without HD photos, a clear bio and a direct listening link, journalists move on to the next. The press kit is the business card for your pitch to music media.
Aggressive follow-ups
Following up several times a week damages your reputation. A single follow-up, 7–10 days after the first pitch to the media, is the professional rule.
No promotional plan
Media outlets prefer to cover artists who have a visible strategy. Mentioning your plan for promotion in the email increases the chances of getting a response when you send your music to the media.
Which media to contact to send your music
There are 7 types of music media to which send your music. Each has its own criteria, timelines and impact.
| Media type | Impact | Accessibility | Sending timeframe | How to contact |
|---|---|---|---|---|
| FR music blogs | SEO + niche credibility | Accessible | D-10 to D-7 | Groover or direct contact |
| Music webzines | Strong — music-lover audience | Medium | D-14 to D-10 | Personalised direct contact |
| Spotify playlists independent | Streams + Spotify algorithm | Accessible | D-14 to D-7 | Groover, Feedzback, SubmitHub |
| Thematic web radios | SACEM royalties + credibility | Accessible | D-14 to D-7 | Groover or direct contact |
| Channels YouTube music | Views + YouTube SEO | Medium | D-14 | SubmitHub or direct contact |
| National cultural media | Very strong — broad audience | Difficult | D-21 to D-14 | Via press officer |
| Independent labels | Signing opportunity | Very difficult | Outside the release cycle | Complete press kit + network |
Recommended strategy: start with blogs and webzines specialising in your genre, independent Spotify playlists and thematic web radios. These media are accessible, accept more genres and help build a track record of coverage before targeting national media.
The press kit: essential for sending your music to the media
Without a complete press kit, send your music to the media is useless. Here is exactly what it should contain.
| Element | Format | Importance | What to avoid |
|---|---|---|---|
| Artist bio | Text max 150 words | Essential | Bio too long or too vague |
| Track pitch | 3–4 lines | Essential | Generic description "a song about love" |
| Spotify + YouTube link | Direct URLs | Essential | MP3 attachments — never send as an attachment |
| HD photos | 300 dpi, JPG, at least 3 photos | Essential | Selfies or blurry photos |
| HD cover art | 3000×3000px | Essential | Automatically generated cover art |
| Release date | Exact date | Essential | Release date already long gone |
| Promotion plan | List short | Highly recommended | Field left blank |
| Artistic references | 2–3 artists | Recommended | Unrealistic references (Beyoncé, Drake) |
| Press contact | Direct email | Essential | Contact form only |
Ideal format: everything in a single Google Drive or Dropbox link — bio, photos, links. Never send large attachments when you send your music to the media. Journalists will systematically delete emails with attachments.
How to write the perfect email to send your music to the media
Your email is your first contact with the journalist. To send your music to the media do it effectively, it must be short, personalised and professional.
Structure of the ideal email
Objet : [Artiste] — [Titre] (Clip / Single — [Date de sortie])
Bonjour [Prénom du journaliste],
[1 phrase de personnalisation sur le média ou un article récent qu'ils ont publié]
Je suis [Artiste], [genre musical en 3 mots]. Mon nouveau single "[Titre]" sort le [date] — [pitch en 2 lignes maximum : émotion, contexte, ce qui est unique].
Écoute : [Lien Spotify] | [Lien YouTube]
Dossier de presse : [Lien Google Drive]
Thank you for reading,
[Prénom Artiste]
What works
- Clear, informative subject line — artist + title + date
- 1 personalised sentence — shows you know the outlet
- Pitch in 2 lines максимум — no novel
- Direct clickable links — Spotify and YouTube prominently
- Short email — fewer than 150 words
- Professional tone without being formal
What gets your email deleted
- Vague subject line: "My music" or "Listen to my track"
- No personalisation — obvious copy-paste email
- MP3 attachment or heavy ZIP
- 500-word bio in the body of the email
- "You’re going to love it" or overblown promises
Sending your music to the media: a 7-step method
Finalise the track and the press kit
Beforesending your music to the media, your track must be finalised (mix and master finished) and your press kit complete. Sending an unfinished track to the media damages your reputation.
Set a release date
The media need a specific date to schedule their coverage. Set the release date at least 3–4 weeks before you start to sending your music to the media.
Identify and list the target media
Search for blogs, webzines and radio stations that cover your music genre. Check that they have published recent articles about comparable artists beforesending your music.
Personalise every email
One identical email to 100 journalists = 0 replies. For each contact, mention a specific article they published recently. Two minutes of personalisation triples the response rate when you send your music to the media.
Send at the right time
D-14 for blogs and webzines. D-21 for national media. D-7 minimum for web radio stations. Send your music to the media too late is the main reason for the lack of response.
Follow up only once
A short, professional follow-up 7–10 days after the first send. Not two, not three. One single follow-up to send your music to the media in a professional way without harming your reputation.
Document and leverage the coverage
Every article or mention you get should be documented and shared on your networks. Coverage serves as social proof for the next media sends and for your future professional pitches.
Tools to send your music to the media effectively
| Tool | Type | Market | Cost | Response guaranteed |
|---|---|---|---|---|
| Groover | Blogs + radios + curators | FR + EU | ~€2-3/contact | Yes — 7 days |
| Feedzback | FR playlist curators | FR | Accessible | Yes |
| SubmitHub | Blogs + playlists + YouTube channels | International | ~€1-2/contact | Premium plan |
| PlaylistPush | Verified Spotify playlists | International | ~100-300€ | Yes |
| Beathoven PR | National media + radio + press | FR + International | Packs €500–€900 | Structured method |
| Direct contact | All types of media | Variable | Free | No guarantee |
Mistakes that make the media ignore your submissions
Sending after the release
Journalists plan ahead. Send your music to the media after the release date reduces the chances of coverage to almost zero. Always send beforehand.
Targeting the wrong media
Sending trap to a folk webzine or vice versa is counterproductive. Each outlet has a precise editorial line — send your music to the media outlets suited to your genre is the basic rule.
MP3 attachments
Never send audio files as attachments. Use a Spotify link or a Google Drive link. Journalists systematically delete emails with heavy attachments.
Email too long
A 500-word email with the artist’s full biography will never be read. To send your music to the media be effective, the email must be under 150 words.
Do you want to send your music to the media without wasting time?
Present your track, your schedule and your objectives. Beathoven helps you structure the press kit, targeting and outreach to sending your music to the media under the right conditions.
FAQ — Sending your music to the media
For send your music to the media effectively: 1) Prepare a complete press kit. 2) Target the media outlets suited to your genre. 3) Write a short, personalised email. 4) Send 2–4 weeks before release. 5) Follow up only once after 7–10 days. Use Groover for blogs and webzines with a guaranteed response.
Send your music to the media at least 10 to 14 days before the release date for blogs and webzines. 3 to 4 weeks beforehand for national media. Minimum 7 days for web radios. Send your music to the media after the release has very little chance of getting coverage — journalists plan ahead.
Yes — a professional press kit is essential to send your music to the media. Without a clear bio, HD photos and a pitch for the track, journalists move on to the next. The kit must include: short bio (150 words), at least 3 HD photos, Spotify and YouTube link, cover artwork, release date and press contacts. Everything in a single Google Drive link.
Yes — send your music to the media doing it yourself is possible with the right tools: Groover or Feedzback for blogs and playlists, direct contact for local radio stations. For national media and major FM stations, a music press officer is recommended as they mainly work with recognised professionals.
Additional resources
To go further with your strategy for sending to music media.
Music press officer
Structured music PR campaigns.
Discover →360° music promotion
All the levers around your release.
Discover →Send your music to radio stations
Web radios, local and national FM.
Read →Pitch your music on Spotify
Complete Spotify for Artists guide.
Read →Release a single
Checklist + schedule from D-30 to D+30.
Read →Promote your music
Complete guide: 10 levers for 2026.
Read →Groover review 2026
Full test of the pitching service.
Read →Beathoven pricing
Promotion packs from €500.
See →Launch my media campaign
Free analysis of your project.
Get started →External links: Groover · Feedzback · SubmitHub · PlaylistPush · TuneLockr · SACEM
Français 
English (UK)