360° music promotion for your release.
Radio, press, Spotify playlists, digital marketing and strategy: Beathoven builds a campaign promotion music consistent around your track, your schedule and your stage of development.
Music promotion for independent artists, labels and managers · France & international · Since 2019
Boost a track’s visibility at the right time.
The music promotion refers to all the actions that help build the visibility of an artist or of a track with its target audience, the media, radio stations, playlist curators and industry professionals.music industry.
A music promotion campaign can combine press relations, radio promotion, Spotify playlists, digital marketing, social content and international actions. The goal isn’t to activate every lever: it’s to choose those that truly match the project.
At Beathoven, the music promotion for independent artists is based on a shared schedule, a professional press kit, precise editorial targeting and clear tracking of the feedback received.
Six areas of expertise to build a campaign consistent.
Each lever of music promotion plays a different role. The right combination depends on the musical genre, the territory, the output format and the project’s objectives.
Spotify playlist promotion
Music promotion via Spotify involves preparing the pitch, targeting relevant curators and tracking placements, with no bots or buying of streams.
Get into Spotify playlists →Music press relations
A press music promotion campaign builds credibility through a clear press kit, an editorial angle and targeted outreach to the media.
Music press relations →Music radio promotion
Radio complements music promotion through local FM stations, genre-specific, community stations and selected web radios, aligned with the editorial line.
Get on the radio →Digital music marketing
Meta Ads, YouTube Ads and content amplify an already structured music promotion strategy, with precise audiences and objectives.
Music marketing →Music video promotion
Music promotion for a video clip requires a specific schedule: YouTube, vertical extracts, press, genre channels and digital amplification.
Music video promotion →International music promotion
When the project justifies it, the music promotion campaign can be extended to media, radio and partners in Belgium, Switzerland, Canada, the UK or elsewhere.
International promotion →What Beathoven runs in practice.
A music promotion campaign is not limited to sending links. Each service corresponds to a specific stage: prepare, target, contact, follow up and leverage the results.
Spotify playlist promotion
The work of Spotify music promotion starts before release: Spotify for Artists pitch, selection of independent curators and consistency between genre, mood and the track’s positioning.
- Pitch preparation ahead of the release date
- Targeting curators according to the genre and the track’s world
- Zero bots, zero buying of artificial streams
- Tracking returns and available placements
Press & media relations
The music press promotion turns the release into an editorial story: press release, press kit, angle, visuals and a selection of suitable media outlets.
- Writing and structuring the press kit
- Personalised media pitch
- Selection of blogs, webzines and music media outlets
- Follow-ups and summary of coverage
Radio promotion
Radio remains an important lever for music promotion when it is targeted: a track must match the format, the territory and the broadcaster’s programming.
- Mapping radio stations by genre and editorial line
- Preparation of the information required by programmers
- Local FM stations, community radios and web radios depending on the project
- Monitoring responses and editorial opportunities
Music marketing & advertising
Paid media can accelerate a music promotion campaign, but it replaces neither positioning nor editorial strategy. It is used to amplify content that is already coherent.
- Meta Ads and YouTube Ads according to the objectives
- Affinity audiences and similar artists
- Testing creatives and messages
- Reviewing performance and making adjustments
Music video & content promotion
The music promotion of a video is organised around the main video and its variations: vertical clips, social content, press and YouTube amplification.
- Content calendar before and after the release
- Optimising the YouTube launch
- Short clips for TikTok, Reels and Shorts
- Media coverage when the video has an editorial angle
Strategy & artistic development
Beyond operational music promotion, Beathoven works on positioning, the release calendar and the consistency of the project’s next steps.
- Analysis of the project and its stage of development
- Prioritising music promotion levers
- Release schedule and campaign structure
- Preparing approaches to labels, managers or partners
Three levels of campaign, depending on your stage.
Discovery, Acceleration and Impact correspond to three levels of music promotion campaign. The choice depends on your current situation, your track record and the scale of the setup you’re looking for.
First professional touchpoints
An initial music promotion campaign to test the potential of a release and gather feedback from targeted media and curators.
- Professional press kit
- Targeted media and curators
- First campaign feedback
More structured music promotion
A more comprehensive music promotion campaign to coordinate several levers around a priority release and increase visibility.
- Custom strategy
- Press, playlists and radio depending on the project
- Campaign monitoring and report
Bespoke music promotion
For artists, labels and managers who need an ambitious, multi-channel or international music promotion campaign.
- Multi-channel approach
- International outreach where relevant
- Long-term strategic support
A managed campaign step by step.
A music promotion campaign a successful one relies on a structured method: analyse the project, prepare the materials, activate the right networks and track feedback over time.
Analysis & positioning
Before any music promotion, we analyse the genre, the target audience, the schedule, the project’s strengths and realistic objectives.
Asset preparation
Press kit, curator pitch, visuals, technical information and content form the foundation of the music promotion campaign.
Coordinated rollout
The selected music promotion levers are activated to a shared timeline to create cross-effects around the release.
Monitoring & optimisation
Follow-ups, media feedback, radio, playlists and digital performance are monitored in order to adjust the campaign when relevant.
Summary & recommendations
The music promotion campaign ends with a summary of feedback and recommendations for the next release.
From D-30 to D+30, every phase counts.
A music promotion effective starts before release day. The standard timeline below helps organise pitching, media, radio and digital marketing around a single.
Prepare the music promotion campaign
Project analysis, distribution, press kit, visuals and preparation of the content that will be used throughout the campaign.
Launch the first pitches
Spotify for Artists pitch, first curators, priority media and the start of teasing ahead of the release.
Activate radio and press promotion
Radio send-outs, media follow-ups and a gradual ramp-up of communication to secure the release in the editorial calendar.
Focus music promotion actions
Official online release, coordinated posts, secured coverage and launch of the digital campaigns planned in the strategy.
Amplify music promotion
Sharing coverage, new communications, possible retargeting, follow-ups and campaign review.
Are you preparing a music promotion campaign?
Send us a listening link, your release date and your objectives. We’ll tell you which music promotion levers seem genuinely relevant for the project.
What level of campaign for what stage of the project?
The budget for a music promotion depends on the level of support, the number of levers activated and the ambition of the release. Precise prices are kept on the dedicated page.
| Stage | Budget / package | Music promotion levers | Realistic objective |
|---|---|---|---|
| Initial development | Discovery | Press, playlists, targeted curators | Secure first professional coverage |
| Project in development | Acceleration | Press, playlists, radio and strategy as relevant | Structure a more comprehensive music promotion campaign |
| Established artist / label | Impact | Multi-lever setup and international reach | Roll out an ambitious, long-term music promotion |
| Digital advertising | Depending on objectives | Meta Ads, YouTube Ads and other paid media levers | Amplify the reach of an already well-structured campaign |
Comparison of music promotion levers
| Lever | When to use it | Main value | Key takeaway |
|---|---|---|---|
| Spotify for Artists pitch | Before release | Access to Spotify editorial teams | Must be prepared in advance |
| Independent curators | Before and around the release | Playlists and feedback | Targeting quality is the priority |
| Music press | Before and after release | Credibility, articles, interviews | An editorial angle is essential |
| Radio promotion | Before and during the release | Distribution and editorial approval | Format and editorial direction matter |
| Digital marketing | Around the launch | Targeted audience and amplification | Complements organic music promotion |
| International | When the project lends itself to it | New territories | Language, genre and market must be consistent |
Detailed pricing and inclusions: see music promotion pricing →
What undermines a music promotion.
Good music promotion must also protect the project's credibility. Some shortcuts give the impression of moving forward while weakening the signals that are useful in the long term.
Buying fake streams
Bots and artificial plays do not build an audience. Sustainable music promotion relies on real listeners and real advocates.
Starting promotion after the release
A crucial part of a music promotion campaign is prepared in advance: Spotify pitch, press, radio and content calendar.
Believing in guaranteed placements
No agency serious music promotion agency can guarantee the decision of a media outlet, a radio station or an independent curator.
Promoting without proper distribution
A music promotion campaign loses effectiveness if metadata, links, cover art or release information are incomplete.
Activating a single lever without context
Playlists alone, press alone or ads alone often produce limited impact. Music promotion becomes more coherent when actions reinforce each other.
Stopping after a few days
A release continues to live on after release day. Music promotion must include an amplification phase and capitalising on the resulting momentum.
Frequently asked questions
Music promotion covers the actions that build an artist’s or track’s visibility: playlists, press relations, radio, digital marketing, social content and sometimes international development.
Beathoven offers three levels of music promotion campaign: Discovery, Acceleration and Impact. Current pricing and what’s included are available on the pricing page.
No. Editorial placements, radio airplay and decisions by media outlets or curators remain independent. A music promotion agency can guarantee a method, targeting, a professional presentation and rigorous follow-up.
It’s best to start several weeks before the release in order to prepare the assets, the Spotify pitch, press and radio outreach, and the digital schedule.
Yes. A music promotion campaign can start with simple objectives: first feedback, first media coverage, first playlists or first radio stations aligned with the project.
Music promotion primarily targets media, radio, playlists and professional channels. Music marketing more broadly covers acquisition, content, digital advertising and audience strategy. The two can be coordinated.
Go deeper into your release strategy.
These guides complement this music promotion page with resources dedicated to each lever.
Let’s build the campaign around the real project.
Send us a listening link, your schedule and your goals. We’ll tell you which music-promotion levers seem relevant before talking budget or plan.
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