360° Music PR Agency — PR Officer

Give your music the media echo it deserves: demanding editorial writing, smart targeting of journalists, human follow-ups, and integration into your overall strategy (radio, playlists, YouTube, networks).

Talk to a press officer Describe my project

Our vision: music stories that engage the media

Editorial teams (webzines, specialised blogs, cultural media, radios) receive hundreds of requests each week. What makes them react is not an isolated audio file, but a clear story: a context, an editorial angle, an aesthetic that aligns with current events. Our team transforms your release (single, EP, album, video) into a credible journalistic narrative and pitchableto maximise your chances of articles, reviews, and interviews.

Beathoven is a music agency rooted in the Francophone and international ecosystem. Our strength: connecting your artistic narrative with tangible actions on the channels that truly matter. To enhance your press visibility, also explore our internal resources: radio promotion, playlist promotion, music distribution, essential music contracts, artists & labels 360° services and getting into Spotify playlists.

What we do (public): editorial, targeting, relations, and follow-ups

Editorial angle & positioning : defining the story (universe, influences, themes, differentiation).
Press kit & materials : concise biography, media-tailored press release, visual kit & listening links.
Affinity targeting : selection of relevant media & journalists by style, format, and editorial line.
Selective distribution : personalised mailouts (no blind mass-mailing), sequenced according to release schedule.
Human follow-ups : polite and useful reminders, only when editorial value is proven.
Monitoring & consolidation : collection of coverage (articles, reviews, interviews), cross-channel exploitation.

The goals are twofold: to achieve high-quality coverage and to embed your project in a credible dynamic with radio programmers, playlist curators, and partners. To delve further, you can read: how to get on the radio, promote a YouTube clip, music distribution strategies and get more Spotify streams.

How we work with you

1) Meeting & scoping

A discussion to understand your environment: artistic identity, objectives, deadlines, leverage points (clips, live sessions, collaborations, performances). We identify the most journalistic angle and realistic timing.

2) Press materials & assets

We ensure the quality of supplied materials (visuals, bio, private/public listening links, credits, lyrics). On this topic, check our internal guides: artistic development, digital music communication and single release checklist.

3) Targeting & distribution

We activate curated contact lists according to your style. No mass mailings: every pitch is customised and relevant. Additionally, some campaigns may benefit from relay via Spotify promotion and YouTube promotion.

4) Follow-ups & tracking

We ensure measured follow-ups, respecting editorial staff. We consolidate outcomes and help you exploit them: excerpts for your networks, press quotes, “Press Review” sections on-site, etc. You can draw inspiration from our page Our Clients to highlight your social proof.

Results sought

Articles and reviews on specialist webzines & blogs.
Written or audio interviews, “Discover” selections.
Integration into thematic dossiers or local sections.
Bridges to radio (see send your music to radio), and to playlists (see getting into Spotify playlists).

We do not promise guaranteed placements or volumes of streams, but serious editorial work, informed media selection and tangible follow-up. To understand our principles, read reviews on pitching platforms and playlist promotion: best practices.

Internal resources Beathoven

Useful external resources

Spotify for Artists — analytics, editorial pitch, best practices.
YouTube for Artists — optimising channel & content.
Groover Blog — trend promo & media.
IFPI — global music market indicators.
Spotify Newsroom — algorithmic & editorial updates.
Spotify for Artists Help Centre — policy & pitching.
YouTube Creators — new products & formats.

Prepare your project well for the press

A good press kit is not a luxury; it is a prerequisite for reaching editorial teams. Here are the key points to refine before distribution:

Short biography (600–900 characters) + long version (1,500–2,500).
Press release with a hook, context, quotes and information practices (date, credits, links).
Visual Kit (portraits, cover, clip stills) via direct download links.
Listening Links private (pre-listen) and public (release) clean and stable.
Schedule : releases, video, live shows, potential interviews.

Need an overall reminder for your schedule? Check out promote your music on YouTube 2025–2026 and promote your music for free.

FAQ (public)

Do you guarantee articles?

No. Editorial teams remain sovereign. Our role is to optimise your story, target the right media, and defend your project with rigour and respect.

What genres do you support?

Pop, rap/hip-hop, R&B, electro/EDM, urban pop, chill/alternative pop. Depending on relevance, other styles can be considered.

Do we work only in France?

Mainly in French-speaking regions, with international bridges when the angle and current events allow.

How to maximise exposure?

Reuse press quotes in your materials, feed a "They talk about it" section and synchronise your announcements with digital promotionthe radio and the playlists.

Ready to amplify your music?

Whether you're artist independent, manager or labelwe can quickly assess the editorial potential of your project and define a realistic roadmap.

360 Music PR Agency