A professional signal
Editorial programming is independent validation that can enhance the project's perception among media, bookers, partners, and industry professionals. music.
Radio promotion · Beathoven
Get your music heard on the right radios.
Beathoven supports independent artists, labels, and managers in their radio campaigns: selection of contacts, ePresskit, editorial pitch, targeted dispatches, and follow-up in France France and internationally.
File reviewed before campaign launch · Response usually within 24–48 hours
A radio campaign is built through editorial affinity.
Genre, location, track format, and current events determine the channels to approach.
An approach ofagency
The volume of contacts matters less than the relevance of targeting and the quality of the package presented to the programmer.
Since 2019
support for independent and professional music projects
France & international
Local FM, themed, community, and online radios
Targeted Campaigns
no generic mailouts to an unqualified database
Why radio
Editorial support that strengthens the project's credibility.
For an artist independent, radio can provide external validation, new opportunities, and additional exposure compared to streaming platforms. However, it requires a clear package, a track ready to be promoted, and consistent targeting.
A complementary audience
Local, themed, community, and online radios reach audiences who do not necessarily discover artists solely through streaming algorithms.
An asset for the future
The airplay, feedback, and contacts gained during the campaign will later enrich your press kit and support future initiatives.
Radio campaigns
Two levels of campaign, based on your objective.
We first review the track, positioning, and schedule. If a radio campaign isn't suitable for the project, the team can guide you towards another channel.
Visibility & Discovery
Test the radio potential of the track
A targeted campaign to start presenting your release to contacts aligned with your universe.
500€ excl. VAT
1 single · Targeted campaign · Split payment available
- Professional ePresskit included
- Targeting media, playlists, and local radios
- Selection of qualified radio contacts
- Themed online radios suitable for the genre
- Relevant local FM and community radios
- Campaign feedback tracking
- Final summary
FM & Web Radio Promotion
Deploy the campaign over time
A broader radio campaign, scheduled over two months, targeting France with potential international reach depending on the project.
750€ excl. VAT
1 single · 2-month campaign · Instalment payment possible
- Professional musical ePresskit included
- Local and thematic French FM stations
- Student and community radio stations
- Web radios targeted by genre
- Opening to relevant international outlets
- Monitoring feedback and interview opportunities
- Detailed campaign report
Programme directors remain independent in their editorial choices: an agency cannot guarantee airplay. Our role is to present the track under the best conditions, to the most pertinent contacts, and then ensure campaign follow-up.
The Beathoven network
Not a contact list. An editorial targeting.
A radio programmer receives many submissions. The difference lies in the suitability of the track, the clarity of the pitch, timing, and the ability to identify outlets genuinely likely to be interested in the project.
This is why we tailor submissions to the musical genre, territory, track format, and the artist's news.
France
Local and regional FM stations, community, student radio, and thematic web radios. The aim is to focus on editorial coherence rather than mass mailing.
Europe & UK
Selection of outlets based on the track's language, genre, and the project's ability to find an audience beyond the French market.
International
Web radios, thematic networks, and relevant distributors are approached when the project warrants international exposure.
Is your track ready for a radio campaign?
Send us the listening link, your release date, and some information details about the project. The team can advise if radio is the right channel at this stage.
Method
From listening to the track to campaign follow-up.
A professional radio campaign is built on a series of straightforward steps: understanding the project, preparing the proposal, targeting, contacting, and following up.
01
Editorial Analysis
Listen to the track, identify the genre, format, and the markets or editorial lines to prioritise.
02
Preparing the ePresskit
Bio, pitch, visuals, technical information, and links are compiled into a clear professional folder.
03
Targeting and sending
Radios are selected based on their programming, and each contact is tailored to the project presented.
04
Follow-up and reminders
Considered follow-ups, responses to requests, coordination of potential interviews or editorial opportunities.
05
Campaign report
Compilation of available feedback and useful recommendations for continued promotion.
Before starting
The necessary elements to present your track.
There's no need to have a perfect dossier before contacting us. However, the track must be advanced enough for the team to assess its potential and prepare the campaign.
Technical elements
- Finalised audio file in high quality
- ISRC code or distribution information
- HD cover art
- Defined release date or envisaged period
- Listening links available when they exist
Presentation elements
- A few lines about the artist and the project
- High-quality press photos
- Artistic positioning and music genre
- News related to the release
- Priority territories or objectives
Getting on the radio yourself
The mistakes that reduce your chances of being listened to.
You can also approach radio stations yourself. In this case, the quality of targeting and the dossier matters more than the number of addresses contacted.
01
Sending the same message everywhere
A generic email immediately shows that the radio's editorial line hasn't been studied.
02
Presenting an incomplete dossier
The programmer must be able to quickly understand the project, listen to the track, and retrieve essential information.
03
Starting only with the major FM stations
Local, community, and themed radio stations are often more accessible and coherent for building initial support.
04
Contacting the radio stations too late
A campaign prepared in advance gives the programmer more time to listen to and integrate the track into their schedule.
Frequently asked questions
FAQ — Radio Promotion
Beathoven offers a Visibility & Discovery package at €500 (excluding VAT) and a Radio FM & Web Promotion package at €750 (excluding VAT). The right level depends on the release, schedule, and objectives. You can also present the project to us directly before making a choice.
Depending on the project: local and regional FM radios, themed, community, student, and French or international web radios. The selection depends on the genre, territory, and editorial line of each radio station.
The track must at least be completed and have all necessary presentation elements. Contact us ahead of the release to ensure the schedule is properly considered.
The duration varies according to the package. The Radio FM & Web Promotion offer is planned over two months for a single, to allow for sending, follow-ups, and monitoring.
No. Programming is down to the radio stations, and no reputable professional can promise an editorial decision. Beathoven focuses on targeting, presentation quality, making contact, and follow-up.
As soon as possible once the track is finalised and the release period is set. This allows for a coherent schedule rather than starting the campaign in a rush.
Your next release
Present the track to us before launching the campaign.
Send a listening link along with some details about your current news. Our team will review the project and suggest the most suitable support.
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English (UK)