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The method behind the outreach

Network & engine for music outreach.

Discover how Beathoven qualifies music outlets — media, radio stations, curators, playlists, labels and professionals — without mass mail-outs or empty promises.

A network alone isn't enough.

The right project, the right contact, the right approach.

A raw contact list doesn't create a campaign. Beathoven differentiates useful outlets, official channels and approaches that fit the project.

The network's value lies in its qualification: style, territory, newsworthiness and objective. The number of available contacts is not a guaranteed volume of sends.

Each target needs a reason.

Media outlets, radio, curators, labels, managers, bookers, publishers and partners don't have the same expectations. A pitch for a journalist isn't put together like a programming request.

Local or national outlets and major organisations: size doesn't replace the fit between project and recipient.

Qualification engine

A transparent process to avoid scattergun outreach.

The release dossier, outlet types, territories and available channels help build a more coherent approach.

  1. Prepare

    Gather EPK, music, visuals, pitch, news and objectives.

  2. Review the project

    Understand style, territory, maturity and presentation angle.

  3. Qualify

    Examine the editorial line, the source and the official channel.

  4. Confirm

    Review the dossier, targets and messages before taking action.

  5. Document

    Separate preparation, action taken, known status and possible outcome.

Categories of outlets

Different contacts, different expectations.

Media & press

Journalists, webzines, cultural media, music blogs and local or specialist press. The project's news should offer an angle appropriate for the reader.

Radio stations

Local, community, campus, niche shows, national and territory-based networks. Musical format, language, timing and submission procedures guide targeting.

Curators & Playlists

Independent playlists, submission platforms and discovery channels. Selection depends on the track's universe and the channel's specific criteria.

Industry professionals

Labels, managers, bookers, publishers, music supervisors and partners: the project's stage, the catalogue, resources and the purpose of contact all matter.

These categories explain targeting possibilities. They do not constitute a promise of contact or affiliation with every outlet.

Before proposing an approach

Criteria that make the targeting meaningful.

The engine helps you prepare a clearer, less intrusive approach. It does not replace the editorial judgement of media outlets or professionals.

  • Musical compatibility and editorial direction
  • Territory and language of the project
  • Format: single, EP, album or music video
  • Level of dossier preparation
  • Available public or official channel
  • Current activity and release timing
  • Background and context of the outlet
  • Actual priority for your objective
Illustrative example

A French-language alt-pop release, multiple possible angles.

A cultural outlet may be interested in the story and visuals; a music programme in the track and its influences; a curator in the sonic universe. The pitch changes depending on the contact.

This reasoning is illustrative: it does not describe a real campaign or an actual outcome.

Project
Alt-pop single · French-language · new release
Outlets to consider
Francophone independent media, relevant programme, compatible curator
Verification
Outlet's current activity, music selection and official submission requirements
Approach
A clear reason to contact, a listening link and an accessible EPK
EPK & outreach

A clear press kit makes targeting easier.

Links, visuals, pitch, biography, release and objectives provide the necessary context to prepare a relevant presentation.

Free EPK

A neat, mobile and shareable presentation, built by you in the app.

EPK with Studio

The press kit remains central to release work and the outreach activities included in your subscription.

EPK led by the team

A human approach to angle, storytelling, hierarchy and visual coherence, priced on quotation.

Compare the three EPK levels →

Public channels to understand the landscape.

These resources let you explore existing networks and approaches. They are not announced partners or guaranteed recipients of a campaign.

What you can expect from outreach efforts.

Why use the app rather than send things yourself?

It helps prepare the press kit, refine targeting, validate the plan and track actions in one place. The service does not turn a raw list into a promise of media coverage.

Can a national outlet or a major label be targeted?

Yes, when the project, the press kit, the territory and the timing justify this approach. The prestige of an organisation alone doesn't make the outreach appropriate and doesn't guarantee a response.

Do you display private contacts?

No, not on this public page. Examples explain the types; contact emails, private lists and sensitive data are not published here.

Is an outreach action a result?

No. A submission sent, a response received, an article and airplay are distinct events. Beathoven guarantees neither an article, playlist placement, airplay, signing nor a positive response.

Read the transparency commitments →

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