Respect both sides of the relationship
The artist expects concrete work. The professional expects a tailored, well-documented proposal that is easy to review.
A useful introduction and the right contact person matter more than sending in large volumes.
The artist expects concrete work. The professional expects a tailored, well-documented proposal that is easy to review.
Contact details found on the web are leads. The recipient’s role, the source, the activity and the submission conditions are checked before use.
The pitch should clearly explain the project, its newsworthiness, and the reason for getting in touch. Useful resources remain accessible in the EPK.
Staggered sending is accompanied by checks for duplicates and opt-outs. A slow pace does not make an unsuitable approach acceptable.
Follow-up distinguishes work carried out from outcomes. Known observations help prepare the next steps without fabricating results.
Campaigns target relevant professionals: radios, media, curators, labels, managers or bookers. Customer and artist lists are not used as prospecting targets.
Get started in your artist space or talk with the team.