BEATHOVEN / FR / 8 REFERENCE POINTS
International music promotion: the right territories
Adapt outreach to languages, radio stations, media outlets and audiences.
An international approach starts with the local context and the language of the people you’re addressing. A relevant territory isn’t necessarily the largest, but the one where your musical offering can connect with the right industry contacts.
Launching a Francophone music campaign in Belgium
State the objective of this step in one sentence and specify who should decide. To work on 'launch Francophone music campaign in Belgium', a concrete point of reference is: Media differences to document. Note the elements actually available and the decision they allow you to make; what is missing becomes a question to check, not a promise to display.
Adapt a campaign to Swiss language regions
Compare at least two realistic options; a broader option isn’t always the best. To work on 'launch music campaign in Switzerland', a concrete point of reference is: Regional assumptions to verify. Note the elements actually available and the decision they allow you to make; what is missing becomes a question to check, not a promise to display.
Prepare a music approach for Québec
Record observed facts separately from intuition, budgets and commercial promises. To work on 'music promotion strategy — Québec', a concrete point of reference is: Local lexicon and seasonality. Note the elements actually available and the decision they allow you to make; what is missing becomes a question to check, not a promise to display.
Distinguish promotion ecosystems in francophone Africa
Prepare presentation materials before contacting an industry contact. To work on 'music promotion — francophone African markets', a concrete point of reference is: Do not treat countries as a homogeneous block. Note the elements actually available and the decision they allow you to make; what is missing becomes a question to check, not a promise to display.
Localise an EPK without a literal translation
Confirm with the artist that music, identity and message are coherent. To work on 'translate EPK for music campaign', a concrete point of reference is: Content and rights checklist. Note the elements actually available and the decision they allow you to make; what is missing becomes a question to check, not a promise to display.
Prepare a UK press contact for an artist based in France
Allow room for negative feedback and for no response, without automated follow-ups. To work on 'UK–France music promotion campaign', a concrete point of reference is: Bilingual approach. Note the elements actually available and the decision they allow you to make; what is missing becomes a question to check, not a promise to display.
Manage a media plan across three countries without duplicate contacts
Explain how success will be measured and which data do not allow firm conclusions. For working on a "multi-country music media plan", a concrete benchmark is: Outlets/territories matrix. Note the elements actually available and the decision they allow you to make; what is missing becomes a question to check, not a promise to display.
Use early listening data to choose a country
Keep a record of lessons learned for the next release. For working on "targeting countries using audience data", a concrete benchmark is: Criteria, biases and limitations. Note the elements actually available and the decision they allow you to make; what is missing becomes a question to check, not a promise to display.
Artists' sensitivity. Experts' precision.
